Do Employees Really Want to Be Insurance Experts?
Why Benefits Help Should Focus on the Answers
When it comes to selecting insurance benefits, do you know what your employees really want?
Your benefits team works hard to provide robust coverage. But have you considered the type of experience members of your organization would desire during enrollment?
In this article, we’re giving guidance on what employees prefer and sharing advice on how you can provide the benefits help they need.
The truth about benefits help: Employees value convenience.
For many employees, both your company’s health perks and choosing between options feels overwhelming.
Knowing that education is the key to addressing this challenge, you might decide to provide benefits help by creating informative resources. After all, once everyone understands insurance coverage better, stress levels will go down, right?
While education is important, in-depth benefits guides should not be your first priority.
People are open to engaging with their benefits if they can enjoy an approachable and quick problem-solving experience.
The reality is employees want answers more than they want to become policy experts. They value convenience more than they value understanding different prescription tiers.
Try to see things from your workers’ point of view. Consider that…
- Insurance isn’t their niche. We’re all pretty passionate about our field of expertise. Be aware that employees may not feel the same interest in benefits as you do. Your finance department is more likely to get more excited about new accounting software than the latest health plan.
- Competing priorities exist. Perhaps some individuals are open to benefits education but lack the time. Parents may be stretched especially thin because they are helping their kids with virtual schooling due to COVID-19.
- Healthcare is complicated. Workers know choosing a plan isn’t simplistic. And they may feel a bit discouraged by confusing or expensive experiences from the past.
At the end of the day, employees don’t want benefits help that requires a lot of time and brainpower. They desire the ability to make a decision quickly and confidently.
But shouldn’t we provide benefits education?
At Tango Health, we won’t deny the importance of closing the information gap. Improving healthcare literacy is a top priority. In fact, we’ve published resources designed to do just that (check out this guide).
However, when it’s time to select health plans, focus on giving employees easy access to the answers they need.
Your priority list should go something like this:
- Ensure workers pick the right benefits.
- Help workers understand how to maximize their new benefits.
- Offer educational materials for those who want to dive into the details.
Here’s the bottom line: Publishing a glossary of insurance lingo is great. But it’s more critical that each individual gets the appropriate coverage and the appropriate support.
Convenience looks different for different employees.
As you pursue these objectives, realize what constitutes convenient support isn’t the same for each person. Your workers have diverse interests and experiences, so you will want to avoid a cookie-cutter approach.
Here is a table that shows how to tailor your efforts around various employee types:
|Employee Type||Open Enrollment Needs||How to Provide Convenience|
|Young and Healthy – A workforce segment that rarely visits the doctor (except for the flu, etc.).||They don’t want to deal with a complicated choice during open enrollment. They want as little coming out of their paychecks as possible.||Convenience is spending minimal time making a decision but knowing coverage is there when needed. Access to expert help is also valued.|
|Tenured – Employees who have been working at your company for years and believe that staying with the same plan is best.||Long-term workers tend to passively enroll and are more sensitive to changes, such as a network switch or new co-pays.||Convenience is giving consistent support when there’s a plan change that matters to them.|
|Suffering from Chronic Conditions – Those with high healthcare costs and chronic conditions that necessitate expensive medications and doctors’ visits.||They know their medical bills will be high and are cost-motivated to choose the best plan.||Convenience is seeing the financial equation and knowing that care won’t be compromised based on the plan they pick. Getting a “bang for the buck” is important.|
Here is how you can deliver fast, employee-friendly benefits help.
How can your team answer the questions of a diverse workforce without an overload of benefits education?
Here’s the ultimate shortcut…
The right decision support software is able to give your employees most of what they need.
Asking easy-to-understand questions and drawing on “people like me” claims data, a decision support tool can quickly execute the challenging task of analyzing benefits and finding the best fit. Workers won’t have to wade through insurance options or conduct mathematical comparisons because the software can do this for them.
At Tango Health, we understand the convenience factor and have built an accurate and efficient platform, that provides a recommendation in as little as three minutes.
In fact, Tango Decision Assist™ can further expedite enrollment with Tango PreCheck™. Matching last year’s expenditures against next year’s medical plan, our tool can generate a recommendation before a worker even starts open enrollment.
How does your strategy impact employees?
As your team works to support positive health outcomes, have you considered which strategy you’ll employ to deliver benefits help?
We encourage you to consider the following questions:
- How much of a time commitment is required from employees?
- What level of analysis is required from employees?
- Do employees receive accurate medical cost estimates?
- Does this approach reflect the increased pressure employees may be experiencing in the COVID-19 environment?
If you need a solution that provides guidance without asking your workers to become insurance experts, reach out to us. We’ll be more than happy to let you explore Tango Decision Assist™ and see for yourself how easy making benefits decisions can be.
Categorized in: Benefits Communication & Decision Support