The Problem with Benefits Decision Support Software That’s Not Personalized
By the numbers, there’s a good chance you offer your employees benefits decision support software.
According to a survey by the National Business Group on Health, 76% of employers provide a non-static tool to help employees choose their health plans.
But even though the majority of organizations are helping their employees make better health insurance decisions...
Many decision support software options have limitations when it comes to empowering your employees to select the right plans.
In this article, we'll explain one way your decision support software might fall short...and what you can do about it.
The Problem with Many Benefits Decision Support Tools
Sometimes, simply offering a benefits decision support tool can seem like a win.
After all, you’ve provided your employees with guidance to help them simplify a complicated decision...and you’ve gone a step beyond offering a static plan comparison, giving employees an interactive software platform.
However, it’s not enough to simply have software in place for open enrollment.
Many benefits decision support software options suffer from an all-too-common flaw—the recommendations they make aren’t personalized for individual employees.
Why Is Personalized Guidance Missing?
Personalized guidance occurs when your employees can access claims data, modify their specific medical spending scenarios, or review aggregated peer spending to give them a data-based baseline for spending.
Many times, these individually tailored features are missing for two common reasons.
Sometimes, benefits decision support software is simply a small component of a larger benefits administration platform. The platform doesn’t specialize in decision support alone...and thus doesn’t provide these robust features.
Another reason for missing personalized recommendations is that a software relies on generalizations for a broad audience. It was never designed to be personalized in the first place.
In either case, the result is the same—your employees make decisions without all the tailored guidance they need to choose the best plan.
Evaluating Your Benefits Decision Support Software
Even if you’re satisfied with your benefits decision support software, there’s a good chance you’re using a platform that could provide personalized guidance...and so much more.
If you’re ready to empower your employees to make the best benefits decisions, whether medical, dental, or voluntary benefits, it’s time to evaluate your open enrollment tools.
To see if you’re satisfied with a benefits decision support software that falls short of truly helping to accomplish your goals, download our free checklist: 5 Signs You’re Satisfied with the Wrong Decision Support Tool.
Categorized in: Benefits Communication & Decision Support