How to Increase HSA Engagement for
3 Employee Personas

how to increase HSA engagement for 3 employee personas

Looking at the numbers, you might think HSA engagement is quite high. According to research, open HSA accounts have reached over 25 million—that’s more than a 270% increase from a 2011 baseline.  However, the data shows room for improvement.

Employees say “yes” to HSAs, but never fully enjoy the tax benefits they provide. We cover 3 types of key employees and how to tailor your benefits communications to each group.

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