How to Increase HSA Engagement for
3 Employee Personas
Looking at the numbers, you might think HSA engagement is quite high. According to research, open HSA accounts have reached over 25 million—that’s more than a 270% increase from a 2011 baseline. However, the data shows room for improvement since 16% of those HSAs aren’t funded.
Even though employees might be opening an HSA, most are not enjoying the tax benefits they provide. There is a better chance of increasing HSA engagement when employees understand there are different strategies and one will fit their financial goals and lifestyle.
In this eBook, we cover 3 types of key employees and how to tailor your benefits communications to each group.