Insights: How to Increase HSA Engagement for
3 Employee Personas

Looking at the numbers, you might think HSA engagement is quite high. According to research, open HSA accounts have reached over 25 million—that’s more than a 270% increase from a 2011 baseline.  However, the data shows room for improvement.

Employees say “yes” to HSAs, but never fully enjoy the tax benefits they provide. 

In this eBook, we’re covering three types of key employees and how to tailor your benefits communications for each group.

Let’s get started!

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