Benefits open enrollment is an important time of year. It’s when employers highlight all their great benefits and when employees select their benefits for the upcoming year. But how can you help employees really understand the value of the benefits you offer and make the best decisions?
A successful benefits open enrollment starts a year ahead of time. It includes a post mortem review of the previous open enrollment, strategies for communicating to your different employee personas, a monthly calendar to educate employees on terms and their benefits, reinforcing open enrollment dates and resources, and time to measure results after open enrollment.