HSA Communications

As more organizations add high deductible health plans to their benefits offerings, the need to clearly communicate the value of Health Savings Accounts (HSA) has increased.

According to Devenir 2020 Midyear HSA Survey:

  • “HSA asset growth remains strong.  Health savings account asset growth remained strong, increasing to $73.5 billion in assets held in over 29 million accounts, a year-over-year increase of 19% for assets and 12% for health savings accounts for the period ended June 30th, 2020.
  • HSA investment asset growth continues.  Despite a turbulent start to the first half of 2020, HSA investment assets increased to an estimated $17.6 billion at the end of June, up 32% year-over-year. On average, investment account holders hold a $15,445 total balance (deposits and investments combined).
  • HSA investing accelerates.  There are now approximately 1.5 million accounts that are investing a portion of their HSA dollars, representing more than 5% of all accounts.
  • HSA contributions continue to rise.  Account holders contributed almost $24 billion to their accounts in the first half of 2020, up 7% from the year prior.

Devenir currently projects that the HSA market will be approaching 35 million accounts by the end of 2022, holding over $100 billion in assets.”

Benefits professionals know how difficult it can be to communicate effectively about HSAs since everyone has a different level of understanding and learns differently. Communication is key for engaging more employees with their HSAs and truly helping them get the most out of them. HSA communication can include using different channels like email, direct mail, enrollment meetings, signs, social media, team meetings, and flat screens. Communication can also be delivered via a data-driven benefits decision support tool like Tango Decision Assist. Tango Decision Assist helps employees select the best plan for their needs, includes HSA tax savings in plan cost estimates, and includes an HSA retirement calculator to help employees predict how their HSA contributions can grow over time.

HSA Communication should cover everything from explaining basic information like “what is an HSA” to “how to invest funds”.

What is an HSA?

An HSA allows you to save pre-tax money to pay for qualified medical expenses. The idea is to lower your overall healthcare costs by using the HSA funds for such things as deductibles, co-payments, coinsurance, and other expenses. You can only contribute to an HSA if you are in enrolled in a High Deductible Health Plan (HDHP).

What are the contribution limits for HSAs?

For 2021, you can contribute $3600 for an individual and $7200 for a family. For 2022, you can contribute $3650 for an individual or $7300 for a family. 

What are the benefits of an HSA?

  • Triple tax advantage:
    • contributions are pre-tax
    • assets in your account typically grow tax-free (federal level)
    • funds can be withdrawn tax free if used on qualified medical expenses
  • Your unused money rolls over at the end of the year
  • There are many qualified medical expenses
  • Others can contribute to your account
  • Contributions made with after-tax dollars can be deducted from your gross income on your tax return
  • You can use your HSA as an investment strategy for retirement
  • If you change insurance or jobs your money is kept in the account to be used in the future
  • Retirement – Once you turn 65,  you can withdraw HSA funds for non-health care expenses (& pay federal income taxes)
  • Most HSAs issue a debit card for your convenience

Tango also provides information you can share with your employees and other resources you may find helpful when creating communication plans for HSAs and HDHPs.

How to Communicate About HSAs to Your Employees

Check out our strategies and tips to help communicate about the importance of HSAs to your employees.

HSA Rollover: What to Tell Your Employees

Getting Employees to Open and Use an HSA After Open Enrollment

How to Increase HSA Engagement for 3 Employee Personas

How the Latest Executive Order Affects You

Healthcare Literacy: Saving Money on Your Healthcare Expenses

A Planning Guide to Maximizing Your Clients’ HSA Eligible Plan Adoption in the Next Benefits Cycle

HRCI Credit: Tips to Raise Your Employees’ Healthcare and HSA IQ

HSA Communications for Your Employees

Use these resources to help educate your employees about HSAs and how to get the most out of them.

HSA vs FSA Infographic

2021 Guide to Using Your HSA

3 Benefits of HSAs You Should Know

Understanding Your HSA Qualified Expenses

What You Need to Know About Investing Your HSA Funds

Improve Your HSA Education When You Tackle These 6 Myths

Do Your Employees Know They Can Use an HSA for Retirement?

Health Savings Account (HSA) 101

4 Myths About HSAs

HDHP Resources

HSAs and High-Deductible Health Plans go hand-in-hand. See our resources explaining HDHPs and why HSAs are key to their success.

High Deductible Health Plan (HDHP) 101

What is a High Deductible Health Plan (HDHP)?

Why Opening an HSA is a Must for Your High Deductible Health Plan (HDHP)?